ᴜnᴍasᴋɪng ᴛhᴇ sᴏnᴏ ʙᴇllᴏ nɪghᴛᴍaʀᴇ: a cᴏᴍpʀᴇhᴇnsɪᴠᴇ ʀᴇᴠɪᴇw
ᴍaʀᴋᴇᴛ dɪsʀᴜpᴛɪᴏn: sᴏnᴏ ʙᴇllᴏ nɪghᴛᴍaʀᴇ ᴇdɪᴛɪᴏn ᴛhᴇ adᴠᴇnᴛ ᴏf sᴏnᴏ ʙᴇllᴏ nɪghᴛᴍaʀᴇ has dɪsʀᴜpᴛᴇd ᴛhᴇ cᴏsᴍᴇᴛɪc sᴜʀgᴇʀʏ ᴍaʀᴋᴇᴛ, challᴇngɪng ᴛʀadɪᴛɪᴏnal pʀᴏᴠɪdᴇʀs wɪᴛh ɪᴛs accᴇssɪʙlᴇ pʀɪcɪng and sᴛandaʀdɪzᴇd pʀᴏcᴇdᴜʀᴇs. ᴛhɪs dᴇᴍᴏcʀaᴛɪzaᴛɪᴏn ᴏf aᴇsᴛhᴇᴛɪc ᴛʀᴇaᴛᴍᴇnᴛs has dʀɪᴠᴇn dᴏwn ɪndᴜsᴛʀʏ ʀᴇᴠᴇnᴜᴇ ʙᴜᴛ ᴇxpandᴇd ᴛhᴇ ᴍaʀᴋᴇᴛ ᴛᴏ a wɪdᴇʀ cᴏnsᴜᴍᴇʀ ʙasᴇ. ᴛhᴇ ᴇcᴏnᴏᴍɪc ɪᴍplɪcaᴛɪᴏns aʀᴇ cᴏᴍplᴇx, as ᴛhᴇ ɪndᴜsᴛʀʏ gʀapplᴇs wɪᴛh ᴛhᴇ nᴇᴇd ᴛᴏ ʙalancᴇ sᴜsᴛaɪnaʙɪlɪᴛʏ wɪᴛh ᴛhᴇ pᴏᴛᴇnᴛɪal ʙᴇnᴇfɪᴛs ᴏf accᴇssɪʙɪlɪᴛʏ. ᴛhᴇ fɪnancɪal fʀᴏnᴛɪᴇʀ ᴏf sᴏnᴏ ʙᴇllᴏ nɪghᴛᴍaʀᴇ sᴏnᴏ ʙᴇllᴏ nɪghᴛᴍaʀᴇ’s ʙᴜsɪnᴇss ᴍᴏdᴇl ʀᴇlɪᴇs ᴏn ᴠᴏlᴜᴍᴇ and ᴇffɪcɪᴇncʏ, lᴇᴠᴇʀagɪng a nᴇᴛwᴏʀᴋ ᴏf clɪnɪcs and sᴛandaʀdɪzᴇd pʀᴏcᴇdᴜʀᴇs ᴛᴏ ᴍɪnɪᴍɪzᴇ cᴏsᴛs....
