**ᴛɪᴛlᴇ 1:** **ᴇxpᴇʀᴛ ʀᴇᴠɪᴇw: ᴜncᴏᴠᴇʀɪng ᴛhᴇ sᴇcʀᴇᴛs ᴏf sᴇʀᴠᴇʀ ʀᴇcᴏᴠᴇʀʏ**
ʙʀɪng ᴛhᴇɪʀ sᴇʀᴠᴇʀs ʙacᴋ ᴜp: ʀᴇshapɪng ᴇcᴏnᴏᴍɪc landscapᴇs ᴛhᴇ ᴇcᴏnᴏᴍɪc ɪᴍpacᴛ ᴏf sᴇʀᴠᴇʀ dᴏwnᴛɪᴍᴇ ɪs pʀᴏfᴏᴜnd, affᴇcᴛɪng ʙᴜsɪnᴇssᴇs ᴏf all sɪzᴇs. lᴏsᴛ ʀᴇᴠᴇnᴜᴇ, dᴇcʀᴇasᴇd pʀᴏdᴜcᴛɪᴠɪᴛʏ, and ʀᴇpᴜᴛaᴛɪᴏnal daᴍagᴇ aʀᴇ ᴊᴜsᴛ a fᴇw ᴏf ᴛhᴇ cᴏnsᴇqᴜᴇncᴇs. accᴏʀdɪng ᴛᴏ ᴛhᴇ pᴏnᴇᴍᴏn ɪnsᴛɪᴛᴜᴛᴇ, ᴛhᴇ aᴠᴇʀagᴇ cᴏsᴛ ᴏf a sᴇʀᴠᴇʀ ᴏᴜᴛagᴇ ɪs $260,000 pᴇʀ hᴏᴜʀ. fᴏʀ ᴇ-cᴏᴍᴍᴇʀcᴇ ʙᴜsɪnᴇssᴇs, ᴛhᴇ sᴛaᴋᴇs aʀᴇ ᴇᴠᴇn hɪghᴇʀ. a sᴛᴜdʏ ʙʏ aᴋaᴍaɪ fᴏᴜnd ᴛhaᴛ a ᴏnᴇ-hᴏᴜʀ ᴏᴜᴛagᴇ can cᴏsᴛ an ᴏnlɪnᴇ ʀᴇᴛaɪlᴇʀ $1....