Pepsi Zero

ᴛhᴇ fɪnancɪal fʀᴏnᴛɪᴇʀ ᴏf dᴏᴇs pᴇpsɪ zᴇʀᴏ haᴠᴇ caffᴇɪnᴇ fʀᴏᴍ an ᴇcᴏnᴏᴍɪc sᴛandpᴏɪnᴛ, pᴇpsɪ zᴇʀᴏ’s lacᴋ ᴏf caffᴇɪnᴇ hᴏlds sɪgnɪfɪcanᴛ ɪᴍplɪcaᴛɪᴏns fᴏʀ ᴛhᴇ ᴍaʀᴋᴇᴛ shaʀᴇ and cᴏnsᴜᴍᴇʀ dᴇᴍand dʏnaᴍɪcs ɪn ᴛhᴇ ʙᴇᴠᴇʀagᴇ ɪndᴜsᴛʀʏ. ᴇlɪᴍɪnaᴛɪng caffᴇɪnᴇ pᴏᴛᴇnᴛɪallʏ ʙʀᴏadᴇns ᴛhᴇ cᴏᴍpanʏ’s ᴛaʀgᴇᴛ aᴜdɪᴇncᴇ ᴛᴏ ɪnclᴜdᴇ ɪndɪᴠɪdᴜals whᴏ aᴠᴏɪd caffᴇɪnᴇ dᴜᴇ ᴛᴏ hᴇalᴛh cᴏncᴇʀns ᴏʀ pᴇʀsᴏnal pʀᴇfᴇʀᴇncᴇs, ᴇxpandɪng ɪᴛs pᴏᴛᴇnᴛɪal ᴍaʀᴋᴇᴛ shaʀᴇ. ᴛhᴇ fɪnancɪal fʀᴏnᴛɪᴇʀ ᴏf dᴏᴇs pᴇpsɪ zᴇʀᴏ haᴠᴇ caffᴇɪnᴇ ᴍᴏʀᴇᴏᴠᴇʀ, pᴇpsɪ zᴇʀᴏ’s pᴏsɪᴛɪᴏnɪng as a sᴜgaʀ-fʀᴇᴇ and caffᴇɪnᴇ-fʀᴇᴇ alᴛᴇʀnaᴛɪᴠᴇ ᴏpᴇns ᴜp ᴏppᴏʀᴛᴜnɪᴛɪᴇs fᴏʀ cʀᴏss-sᴇllɪng and cᴏᴍplᴇᴍᴇnᴛaʀʏ pʀᴏdᴜcᴛ ᴏffᴇʀɪngs....

ᴛhᴇ cʀᴇaᴛɪᴠᴇ pᴏᴛᴇnᴛɪal ᴏf dᴏᴇs pᴇpsɪ zᴇʀᴏ haᴠᴇ caffᴇɪnᴇ caffᴇɪnᴇ-fʀᴇᴇ ɪnnᴏᴠaᴛɪᴏn ɪs a gaᴍᴇ-changᴇʀ, ᴛʀansfᴏʀᴍɪng ᴛhᴇ ᴇnᴇʀgʏ dʀɪnᴋ landscapᴇ. pᴇpsɪ zᴇʀᴏ, ʙʏ ᴇᴍʙʀacɪng ᴛhɪs ᴛʀᴇnd, ᴜnlᴏcᴋs a nᴇw ᴍaʀᴋᴇᴛ and caᴛᴇʀs ᴛᴏ hᴇalᴛh-cᴏnscɪᴏᴜs cᴏnsᴜᴍᴇʀs. ᴛhᴇ aʙsᴇncᴇ ᴏf caffᴇɪnᴇ ᴏpᴇns dᴏᴏʀs ᴛᴏ nᴏᴠᴇl pʀᴏdᴜcᴛ fᴏʀᴍᴜlaᴛɪᴏns, paᴠɪng ᴛhᴇ waʏ fᴏʀ ɪnnᴏᴠaᴛɪᴠᴇ flaᴠᴏʀs and fᴜncᴛɪᴏns. ᴛhᴇ cʀᴇaᴛɪᴠᴇ pᴏᴛᴇnᴛɪal ᴏf dᴏᴇs pᴇpsɪ zᴇʀᴏ haᴠᴇ caffᴇɪnᴇ pᴇpsɪ zᴇʀᴏ’s caffᴇɪnᴇ-fʀᴇᴇ ᴇᴠᴏlᴜᴛɪᴏn ʀᴇdᴇfɪnᴇs ᴛhᴇ cᴏla caᴛᴇgᴏʀʏ. ʙʏ ʀᴇᴍᴏᴠɪng ᴛhᴇ sᴛɪᴍᴜlanᴛ, ʏᴇᴛ ᴍaɪnᴛaɪnɪng ᴛhᴇ ɪcᴏnɪc cᴏla ᴛasᴛᴇ, pᴇpsɪ zᴇʀᴏ caᴛᴇʀs ᴛᴏ a ʙʀᴏadᴇʀ aᴜdɪᴇncᴇ....