ᴍaʀᴋᴇt dɪsʀuptɪᴏn: thᴇ ᴇcᴏnᴏᴍɪc cᴏst ᴏf channᴇl scannɪng ɪn ᴊapan
thᴇ ʀᴇcᴇnt dɪsʀuptɪᴏn ɪn ᴊapan’s tᴇlᴇᴠɪsɪᴏn ʙʀᴏadcastɪng ᴍaʀᴋᴇt has had a sɪgnɪfɪcant ᴇcᴏnᴏᴍɪc ɪᴍpact. duᴇ tᴏ thᴇ nᴇᴇd fᴏʀ ᴠɪᴇwᴇʀs tᴏ ʀᴇscan thᴇɪʀ channᴇls, thᴇʀᴇ has ʙᴇᴇn a stᴇᴇp dᴇclɪnᴇ ɪn tᴠ ᴠɪᴇwᴇʀshɪp, lᴇadɪng tᴏ a lᴏss ɪn adᴠᴇʀtɪsɪng ʀᴇᴠᴇnuᴇ fᴏʀ ʙʀᴏadcastᴇʀs. thɪs has had a ʀɪpplᴇ ᴇffᴇct ᴏn thᴇ ᴇntɪʀᴇ ᴍᴇdɪa ɪndustʀʏ, wɪth pʀᴏductɪᴏn cᴏᴍpanɪᴇs and talᴇnt agᴇncɪᴇs alsᴏ ᴇxpᴇʀɪᴇncɪng a dᴏwntuʀn.
ᴍaʀᴋᴇt dɪsʀuptɪᴏn: thᴇ ɪᴍpᴏʀtancᴇ ᴏf channᴇl scannɪng fᴏʀ ᴇcᴏnᴏᴍɪc gʀᴏwth
channᴇl scannɪng ɪs ᴇssᴇntɪal fᴏʀ thᴇ gʀᴏwth ᴏf thᴇ tᴇlᴇᴠɪsɪᴏn ɪndustʀʏ ɪn ᴊapan. ʙʏ pʀᴏᴠɪdɪng ᴠɪᴇwᴇʀs wɪth accᴇss tᴏ a wɪdᴇʀ ᴠaʀɪᴇtʏ ᴏf pʀᴏgʀaᴍᴍɪng, ɪt ᴇncᴏuʀagᴇs cᴏᴍpᴇtɪtɪᴏn and ɪnnᴏᴠatɪᴏn aᴍᴏng ʙʀᴏadcastᴇʀs. thɪs lᴇads tᴏ hɪghᴇʀ qualɪtʏ cᴏntᴇnt at lᴏwᴇʀ pʀɪcᴇs, whɪch ʙᴇnᴇfɪts ʙᴏth cᴏnsuᴍᴇʀs and thᴇ ᴇcᴏnᴏᴍʏ as a whᴏlᴇ. ɪt alsᴏ allᴏws fᴏʀ thᴇ ᴇntʀʏ ᴏf nᴇw plaʏᴇʀs ɪntᴏ thᴇ ᴍaʀᴋᴇt, fᴏstᴇʀɪng dɪᴠᴇʀsɪtʏ and ᴇntʀᴇpʀᴇnᴇuʀshɪp.
ᴍaʀᴋᴇt dɪsʀuptɪᴏn: thᴇ ᴇcᴏnᴏᴍɪc ɪᴍpact ᴏf ʀᴇscannɪng fᴏʀ ᴊapanᴇsᴇ ʙusɪnᴇssᴇs
thᴇ nᴇᴇd fᴏʀ ᴠɪᴇwᴇʀs tᴏ ʀᴇscan thᴇɪʀ channᴇls has had a sɪgnɪfɪcant ɪᴍpact ᴏn ᴠaʀɪᴏus ʙusɪnᴇssᴇs. fɪʀstlʏ, ɪt has lᴇd tᴏ a dᴇclɪnᴇ ɪn thᴇ salᴇs ᴏf tᴇlᴇᴠɪsɪᴏn sᴇts, as pᴇᴏplᴇ aʀᴇ ʀᴇluctant tᴏ puʀchasᴇ nᴇw sᴇts that ᴍaʏ ʀᴇquɪʀᴇ fʀᴇquᴇnt ʀᴇscannɪng. sᴇcᴏndlʏ, ɪt has causᴇd a lᴏss ɪn ʀᴇᴠᴇnuᴇ fᴏʀ ᴇlᴇctʀᴏnɪcs stᴏʀᴇs, whɪch ʀᴇlʏ ᴏn thᴇ salᴇ ᴏf tᴇlᴇᴠɪsɪᴏns and ʀᴇlatᴇd accᴇssᴏʀɪᴇs. fɪnallʏ, ɪt has dɪsʀuptᴇd thᴇ ᴍaʀᴋᴇtɪng stʀatᴇgɪᴇs ᴏf cᴏᴍpanɪᴇs that adᴠᴇʀtɪsᴇ ᴏn tᴇlᴇᴠɪsɪᴏn, as thᴇɪʀ adᴠᴇʀtɪsᴇᴍᴇnts ᴍaʏ nᴏt ʙᴇ sᴇᴇn ʙʏ ᴠɪᴇwᴇʀs whᴏ haᴠᴇ nᴏt ʏᴇt ʀᴇscannᴇd thᴇɪʀ channᴇls.
