ᴜnᴍasᴋɪng ᴛhᴇ hɪlɪchᴜʀl: a gᴜɪdᴇ ᴛᴏ ᴛhᴇɪʀ ᴛʀᴜᴇ facᴇs
ᴛhᴇ ʀᴇᴠᴇnᴜᴇ cᴏnᴜndʀᴜᴍ ᴏf hɪlɪchᴜʀl wɪᴛhᴏᴜᴛ ᴍasᴋ ᴛhᴇ ᴇcᴏnᴏᴍɪc ɪᴍpacᴛ ᴏf hɪlɪchᴜʀl, a pᴏpᴜlaʀ ᴇnᴇᴍʏ ɪn ᴛhᴇ gaᴍᴇ gᴇnshɪn ɪᴍpacᴛ, ɪs ᴍᴜlᴛɪfacᴇᴛᴇd. ᴛhᴇ salᴇ ᴏf hɪlɪchᴜʀl ᴍᴇʀchandɪsᴇ, ɪnclᴜdɪng ᴍasᴋs, has gᴇnᴇʀaᴛᴇd sɪgnɪfɪcanᴛ ʀᴇᴠᴇnᴜᴇ fᴏʀ ᴛhᴇ gaᴍᴇ’s dᴇᴠᴇlᴏpᴇʀ, ᴍɪhᴏʏᴏ. hᴏwᴇᴠᴇʀ, ᴛhᴇ ʀᴇcᴇnᴛ ʀᴇᴍᴏᴠal ᴏf ᴍasᴋs fʀᴏᴍ hɪlɪchᴜʀls has caᴜsᴇd a dᴇclɪnᴇ ɪn ᴍᴇʀchandɪsᴇ salᴇs, pᴏᴛᴇnᴛɪallʏ lᴇadɪng ᴛᴏ lᴏsᴛ ʀᴇᴠᴇnᴜᴇ. ᴛhᴇ ᴍaʀᴋᴇᴛ dʏnaᴍɪcs ᴏf hɪlɪchᴜʀl wɪᴛhᴏᴜᴛ ᴍasᴋ ᴛhᴇ aʙsᴇncᴇ ᴏf ᴍasᴋs has alᴛᴇʀᴇd ᴛhᴇ ᴍaʀᴋᴇᴛ dʏnaᴍɪcs ᴏf hɪlɪchᴜʀl ᴍᴇʀchandɪsᴇ....